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Real Deal Countertops | 818 Central Ave Unit A, Summerville, SC 29483

866-707-1414 843-832-0819 sales1@realdealcountertops.com

Mon - Fri: 8:30AM - 5:00PM Sat: 8:30AM to 1PM

The best countertops make a statement in your home that other features cannot. You've worked hard to incorporate unique designs and flavors throughout your home, so why should your countertops be any different?

At Real Deal Countertops, we aspire to combine the beauty and durability of natural stone with unrivaled, personalized attention to all customers. With the highest quality materials and the most helpful customer service, we give our clients the opportunity to make informed decisions that they feel good about for years. Our story in the countertop fabrication and manufacturing industry began more than 19 years ago, when Rafael Quedevez started out as a sales representative in Massachusetts. Working his way up through the ranks, Rafael soon made his way to South Carolina to open and manage his own companies. In 2013, we created real Deal Countertops. Since that time, we are proud to have served more than 5,000 customers in South Carolina and beyond.

Our leadership team combines more than 40 years of experience in the home remodeling service industry. Always striving to create a better product for our customers, we use the latest in robotics technologies and the sharpest minds in the business to craft countertops of unparalleled quality. Unlike other countertop companies in Westcott, SC, we only source the finest stone slabs in the world.

At Real Deal Countertops, we offer a wide range of styles and materials to choose from, including:

Kitchen Countertop Installation Westcott, SC

Quartzite

 Custom Countertops For Kitchen Remodeling Westcott, SC

Caesarstone

 Kitchen Remodeling With Granite Countertops Westcott, SC

Silestone

 Kitchen Remodeling With Quartz Countertops Westcott, SC

Marble

 Kitchen Remodeling With Laminate Countertops Westcott, SC

Sensa

 Kitchen Remodeling With Marble Countertops Westcott, SC

Pollar White

 Kitchen Remodeling With Quartzite Countertops Westcott, SC

Vicostone

 Kitchen Remodeling With Stone Countertops Westcott, SC

Quartz

We are committed to ensuring that granite, marble, and other unique, exotic stones are attainable to all who desire them. If you're in search of a trustworthy counter company with a team of knowledgeable, helpful experts, you have come to the right place!

Most Popular Countertops in Westcott, SC

Choosing the best countertops for your kitchen is an important decision, but it doesn't have to be a hard one. One of the best ways to narrow down your search is to find out what kind of countertop material you'd like to use. While it's true that material and style trends change over time, there are several counters that have always been top sellers.

Some of the most popular countertops we sell include:

Marble Countertops in Westcott, SC

There's no way around it - marble adds jaw-dropping beauty to just about any room and is known for its good looks. It is a dense stone that comes in many different hues like greens, browns, pinks, greys, whites, and more. While marble countertops often have otherworldly beauty, they can be susceptible to stains and cracks. Marble is also considered one of the most expensive counters to choose from, though the truth is marble comes in a wide range of qualities and prices.

  • Pros: Stunning beauty, plenty of beautiful choices.
  • Cons: Not always used in kitchens due to chance of staining.
  • Popular Colors: Portinari, Shadow Storm, Super White, Lumen, Calacatta Linconni, Nobulato Honned, Shadow, Grey Imperiale Honed.
Kitchen Countertop Installation Westcott, SC
 Custom Countertops For Kitchen Remodeling Westcott, SC

Granite Countertops in Westcott, SC

When it comes to popularity, granite countertops take the cake. Granite countertops usually contain a blend of quartz, feldspar, mica, and other minerals. Granite can add an edge of elegance and even a country-chic feel to your kitchen, making it a well-rounded stone. Granite is durable and scratch-resistant, though it can require sealing and DIY chip repair.

  • Pros: Luxurious, rich look featuring natural stone that is durable, heat resistant, and scratch-resistant.
  • Cons: Hard material that may require DIY chip repair and sealing.
  • Popular Colors: Blue Jeans, Creama Pearl, Alure, Galaxy White, Luna Pear, Steel Grey, Ubatuba, Oro Brazil.

Quartz Countertops in Westcott, SC

Quartz is a manufactured material that represents one of our favorite four-letter words: easy! If you're looking to add a high-end feel to your kitchen or bathroom, quartz is an excellent material to consider. Like granite, quartz countertops can add a decadent vibe to any room. Unlike granite, you may not have to seal quartz quite as often (if ever).

  • Pros: Quartz countertops come in plenty of colors to choose from and are easy to clean. They are also strong, scratch-resistant, and don't require sealing.
  • Cons: Quartz is not as heat resistant as other materials like granite counters. Sharp corners tend to crack, but that can be remedied with rounded corners.
  • Popular Colors: Noble Grey, Raw Concrete, Frosty Carrina, Shitake, Pebble, Pietra Grey, Sierra Madre, Arctic.
 Kitchen Remodeling With Granite Countertops Westcott, SC
 Kitchen Remodeling With Quartz Countertops Westcott, SC

Silestone Countertops in Westcott, SC

A manufactured material made from quartz crystals, Silestone countertops are equal parts gorgeous and practical. Known for being a durable, non-porous choice, Silestone is resistant to stains, scratches, and even some forms of bacteria. Homeowners who choose Silestone do so because they can get a high-end look without having to worry too much about maintenance. Silestone counters look great in many different homes, from contemporary abodes with modern accents to vintage-looking kitchens.

  • Pros: Silestone countertops are non-porous, meaning germs and bacteria can't lodge themselves inside this material. This makes Silestone counters great for kitchens and bathrooms alike. This material also comes in a wide variety of colors and resists scratches and chips. Overall, Silestone is an excellent choice if you want to make a solid long-term investment without much upkeep.
  • Cons: While Silestone is great if you're looking for a low-maintenance counter option, it can be sensitive to harsh chemicals like bleach and ammonia. Silestone is also not recommended for outdoor use since the resins used to make the material do not do well with UV light.
  • Popular Colors: Daria, Gray Expo, Lagoon, Calacatta Gold, Arctic, Blanco City, Gris Expo, Desert Silver

Quartzite Countertops in Westcott, SC

Not to be confused with quartz countertops, which are manmade, quartzite is a naturally occurring stone that is quarried much in the same way that granite is. If you're a fan of marble counters, quartzite mimics its looks without as much upkeep. Like granite, it is a very durable choice and adds an upscale feeling to almost any room you choose.

  • Pros: Since it doesn't require any special cleaners, quartzite looks great without much maintenance. When it gets dirty, soap and water should be all you need to clean. Quartzite is also a great long-term option since it doesn't wear down quickly at all.
  • Cons: Heat is required to form quartzite. However, you should avoid putting hot pots and pans on your quartzite countertops. Because quartzite comes in many different varieties, some forms of quartzite need to be sealed more often than others.
  • Popular Colors: Maya, Fusion, Locomotion, Callacata, Airy Concrete, Cocada White
 Kitchen Remodeling With Laminate Countertops Westcott, SC

Which Countertop is Right for You?

If you're just beginning your search for new countertops, it can be a little overwhelming trying to whittle down your options. We've got good news - with over 19 years in the industry, our team of experts has learned a thing or two about countertops. When you come to the Real Deal Countertops showroom, one of our goals is to educate you about our products and your countertop options, so you can make an educated purchasing decision.

 Kitchen Remodeling With Marble Countertops Westcott, SC

How Will You Use Your Countertops in Westcott?

The first and perhaps most crucial part of your countertop choice should stem from how you and your family use your countertops. For example, if you have kids, your counters will probably see a lot of activity. Between standard eating times and "in-between" meals that teens are known for, your counters might double as food prep stations. As such, you might need a countertop material that is resistant to most food and beverage stains. If you own a rental property that sees a lot of foot traffic from strangers, you might want to consider an economical material that is also durable.

  • Do you cook a lot?
  • Do you host a lot of parties?
  • How long will you be living in your home?
  • How long will you be living in your home?
Once you figure out exactly how you'll be using your countertops, you can begin to narrow down your choices.
 Kitchen Remodeling With Quartzite Countertops Westcott, SC

How Much Upkeep Is Too Much?

Be realistic and honest with yourself about this question. Before you fall in love with how a countertop material looks, be sure you understand how much upkeep is needed. Some materials require more care, while others don't need much at all.

Keep these points in mind:
  • Materials like quartz only need to be wiped down occasionally.
  • Materials like granite, marble, and limestone will need to be sealed at least once a year.
  • Some materials may be durable but aren't stain resistant.

The bottom line is this: Assess the maintenance demands that come along with the materials you're looking at. Marble countertops in Westcott, SC are elegant, but if you'e unwilling to keep them looking their best, why bother buying the material?

You should be aware that most countertop materials will require some form of upkeep, even if it' minimal. To help keep your counters in pristine condition, consider these care and precaution tips:

  • Many common foods contain acids that will dull or even damage the surface of stone countertops.Use coasters to protect your counters, especially if you'e drinking something with citrus juices or alcohol.
  • Do not place scalding hot pots or pans directly on your countertops.
  • Use mats or trivets to place under hot dishes.
  • If you spill liquid on your countertops, blot the spill with a paper towel ASAP. Wiping the spill will cause it to spread.
  • Use mild soap and plain water to clean up stains.

Which Colors and Materials Match Your Home's Aesthetics?

For many homeowners, this question is almost always top-of-mind. After all, you want to choose colors and materials that fit well with other features in your home. When selecting your countertop materials, try to choose a tone that contrasts with your other amenities, like your cabinets. Don't go for a perfect match. As an example, black granite is a beautiful contrast to white cabinets.

Consider these questions when choosing your countertop materials:
  • Are there one or two colors that you love more than others?
  • Does your choice go well with the color of your kitchen's walls?
  • Do you want to switch up your kitchen's style or keep it the same?
  • Will you be painting your kitchen a different color in the future?
  • Will you be replacing your appliances soon?
 Kitchen Remodeling With Stone Countertops Westcott, SC
Kitchen Countertop Installation Westcott, SC

Real Deal Countertops Pro Tip:

Because your home's accessories and paint job may change with time, your countertops should have a versatile color. That way, you won't have problems matching them with new paint colors or appliances.

 Custom Countertops For Kitchen Remodeling Westcott, SC  Kitchen Remodeling With Granite Countertops Westcott, SC

Countertop Remodeling Done Right

At Real Deal Countertops, our #1 priority is your satisfaction. Unlike some countertop companies in Westcott, we make it a point to exceed our customer's expectations. We strive for excellence with every transaction we complete and pledge to faithfully implement innovative techniques to ensure that our products remain affordable. With the help of Real Deal Countertops, remodeling your kitchen and bath will be painless and easy.

The appearance of a kitchen or bath depends on the right countertop selection, proper fabrication, and expert installation. Are you interested in granite countertops in Westcott, SC? Maybe quartzite is a better choice for your family. Whatever you choose, know that our skilled installers and fabricators will make a template so that all custom pieces fit perfectly in your home.

What Clients Say About Us

Ready to get started? Have questions about our inventory?

We're here to help answer all your questions. Please feel free to give our office a call today at 866-707-1414 Before you know it, you will be ready for your new set of Real Deal Countertops!

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Latest News in Westcott, SC

Are the Quasar Science Q-LED Lights the Best Video Lights for Your Money?

Whether you are a photographer or videographer, more and more content creators are adding constant lights as their go-to lighting setups. Quasar Science recently released their 30-watt T8 bulbs with raving reviews, and today, I explore six useful lighting setups you can build with four lights under $80 each.If you watch the Fstoppers Youtube Channel, you know that Lee and I have gotten to play with a lot of different lighting gear over the years. A few weeks ago, my buddy, Keith Bradshaw, told me he built the ultimate...

Whether you are a photographer or videographer, more and more content creators are adding constant lights as their go-to lighting setups. Quasar Science recently released their 30-watt T8 bulbs with raving reviews, and today, I explore six useful lighting setups you can build with four lights under $80 each.

If you watch the Fstoppers Youtube Channel, you know that Lee and I have gotten to play with a lot of different lighting gear over the years. A few weeks ago, my buddy, Keith Bradshaw, told me he built the ultimate DIY LED light panel that I had to check out. He even went as far as saying his homemade light panels were better than our expensive Westcott Flex Cine 1x3 Lights (which are part of the Peter Hurley Flex Kit). Our lights cost about $1,400 each, while his light, which is a foot longer than ours, was apparently built for only $330 total. Of course, I was a bit skeptical, so I told him to bring the light fixture down to the studio and we could compare them.

I had never heard of the brand Quasar Science, but apparently, they are a well-respected lighting company, and tons of people have been reviewing their LED T8 bulbs online. Quasar makes a few different versions of these bulbs with the most basic ones, the Q-LED, coming in a single 3,000 Kelvin or 5,600 Kelvin color temperature. The next step up is their X Crossfade lamps, which allow you to switch between tungsten and daylight temperatures (2,000K and 6,000K). Perhaps the most impressive lights were just released this year, the Quasar R-Rainbow LED lights, which use RGBX LEDs that can create any color in the rainbow. These also have more controls, such as hue and saturation levels and can be controlled wirelessly or through DMX controls. I'd love to try out these new lights, but Keith's rig was built around the basic 5,600K bulbs. Also, each of these series of LED lights comes in different lengths ranging from 2', 4', and 8' depending on the model and series of lights.

I've never really used any other T8 lights, before so I've made a short little list of the features that make these lights super useful and interesting.

Advantages

If you watch the video above, you can see how Keith built his homemade fixtures for these lights. Basically, he mounted four Q-LED 4' lights to a small piece of plywood using 8 T8 clips he bought off Amazon (he has since added a few extra rows to make it even more rigid). The whole rig was then mounted to a 3" Baby Pin Wall Plate so he can easily mount the light to any C-stand or grip knuckle. All four lights are then plugged into a small power strip and controlled with a Triac Dimmer.

My Impressions

As mentioned in the video, I used to enjoy making my own DIY gear back when I first started out in photography. As the years went by and my business grew, I found myself appreciating professional gear that was well designed and built for everyday use. However, professional gear almost always costs more, and depending on what your needs are, sometimes you really can build something that is as useful and maybe has even more versatility than the more "professional" options on the market.

After playing with Keith's "Kino Flo Killer," I have to say, I was pretty impressed with how simple this light is to use and how powerful these four bulbs are when combined into one single light. When compared to our Westcott Flex 1'x3' Cine Kit Led Light, the Quasar light did seem a little less even, probably because the Westcott light is a little wider and has a built in diffusion baffle over the LED lights. That being said, the Quasar lights are a full foot longer, so you do get a bit more even lighting if you are shooting full body or you are framing up a 3/4 portrait. If you were to add a fifth or sixth bulb, you wouldn't really be adding much in terms of power, but you could probably make the light even more even and soft. Of course, you would also need a larger power strip, and the overall light would start to become a bit heavier than the Westcott light too.

The biggest problem with all of these LED panel lights is that they really are only good for one type of lighting: soft, even lighting. If you want to create a hard light or if you want to add modifiers to your lights to shape them in useful ways, these panels leave a lot to be desired. For this reason, we have bought quite a few Fiilex P360 Pro LED lights, which let you add Profoto modifiers to them for harder and more specular lighting options. However, at $795 a pop, these lights are pretty expensive for what they do.

That being said, these lights are super cool and extremely affordable at just $75 each. I can also see them being really useful in tight spaces like lighting car interiors or building a small set in your home. While these lights aren't quite bright enough to be super useful outside, a single bulb is plenty bright if you are shooting at f/2.8 at ISO 400-1600. I also like the idea of being able to pair two to four lights together to get one strong light source, but then also being able to break the lights apart to be able to build something more complex if I need the flexibility.

Hopefully, I can get my hands on some of the Quasar Science Q-LED R-Rainbow LED lights, because those things look super interesting, but if you just need a simple light than is balanced for daylight or tungsten light, these Q-LED lights are definitely worth checking out.

Topics:

DIY

Fstoppers Originals

Gear

Lighting

Portraits

Videography

Welcome to New Leadership and Staff

We are pleased to announce new leadership in the Department of ITFSE and welcome new staff to the Watson College of Education:Amy Moody assumed the role of chair of the Department of Instructional Technology, Foundations and Secondary Education in January. Dr. Moody joined the faculty at UNCW in 2008. She is a professor of early childhood special education, director of the Center for Assistive Technology, a member of the STEM Learning Cooperative and STEM SENC, a nationally-recognized autism expert and recipient of th...

We are pleased to announce new leadership in the Department of ITFSE and welcome new staff to the Watson College of Education:

Amy Moody assumed the role of chair of the Department of Instructional Technology, Foundations and Secondary Education in January. Dr. Moody joined the faculty at UNCW in 2008. She is a professor of early childhood special education, director of the Center for Assistive Technology, a member of the STEM Learning Cooperative and STEM SENC, a nationally-recognized autism expert and recipient of the 2018 UNCW Chancellor’s Teaching Excellence Award. She has served as interim chair of the Department of ITFSE since September 2022.

Assistant Dean

Keith Westcott assumed the role of Assistant Dean for Administration and Resource Management at WCE in January, bringing a wealth of experience and expertise to his new position.

In his capacity, Keith oversees the Business Office Team, responsible for numerous administrative functions, including financial, human resources, facility, and event management activities for WCE. He collaborates closely with the college leadership team, providing essential data analysis and insights to support informed decision-making.

Prior to joining WCE, Keith served as a Senior Business Officer within Academic Affairs at UNCW, where he played a pivotal role in providing strategic accounting guidance to the Associate Provosts for Student Engagement, Enrollment, and Retention, as well as the Graduate, Continuing, and Lifelong Education department. His responsibilities included overseeing financial and personnel aspects, coupled with the development of internal policies contributing to the efficient functioning of these units.

Keith brings to WCE extensive knowledge in budget development, financial reporting, finance, resource management, and strategic planning. As an esteemed alumnus of UNCW, he holds both his BS and MS Accounting degrees from the Cameron School of Business and is a Certified Public Accountant, further solidifying his qualifications for this role.

Instructional Coach

Jodi Hebert has joined the PDS team as an instructional coach with the North Carolina New Teacher Support Program. Jodi has been an educator for 22 years and has spent most of her time teaching in elementary classrooms. Most recently, she served as Operations Coordinator and Liaison at D.C. Virgo Preparatory Academy. Jodi enjoys spending time with her family, yoga, and doing crafty little projects.

Executive Assistant, EPLS

Trang Le joined Watson's Office of Engagement, Professional Learning, and Scholarship last November as the Executive Assistant to the Associate Dean. Her unwavering passion and commitment to education have empowered her seven-year career journey in various roles within the field. She previously led the operational team at Amy.app, and worked as the Industry Engagement and Internship Coordinator at RMIT University, where she facilitated employment and collaboration opportunities between RMIT and the industries. Trang holds an MBA from Chinese Culture University in Taiwan and received the 2018 Distinguished Service Award at RMIT for her contributions. She relocated from Vietnam to the U.S. last year. She enjoys travel, photography, and exploring diverse cuisines.

Business Services Coordinator

Ellis Pressley-Whitman joined the staff in the WCE Business Office in October in a temporary capacity and accepted a full-time position in December. He comes from a family of entrepreneurs and has a strong background in business. He moved to California for college as a professional baseball prospect and continued his growth in business by working in the restaurant industry. He quickly became one of the youngest General Managers in Los Angeles. His passion for food and business led him to Dallas, where he opened multiple restaurants and met his wife. Due to the impact of Covid-19 on the restaurant industry, he and his wife decided to shut down their pizza place and move to Wilmington. After a year of exploring the city, they decided to make it their permanent home. When Ellis isn't working, you can find him cruising down to Wrightsville Beach on his electric bike and trying out the best restaurants in town. He's a big foodie, and he loves nothing more than chatting about which restaurants are worth visiting and which ones to skip.

Overnight Programs Coordinator, MarineQuest

Liz joins MarineQuest as the Overnight Programs Coordinator. She started working for MarineQuest in 2013 and has worked in many temporary positions for the University over the past ten years, including as an adjunct professor for the EVS department after finishing her master's degree from the same. Originally from Illinois, she was inspired as a young girl by Chicago's Shedd Aquarium to pursue marine science education as a career. Outside of work, Liz can be found volunteering with dog rescues and training her own dogs in running agility courses.

Executive Assistant, APS

Shawn Sproatt is the new Executive Assistant for WCE’s Office of Academic Affairs, Program Support, and Student Success (APS). Shawn joined the Watson College in July 2023 as an Administrative Associate, and quickly proved herself to be to be a self-starter, efficiently tackling challenges and tasks across the four units of APS. Originally from Beaufort, SC, Shawn graduated from College of Charleston with a BA in Theater. She moved to Wilmington in March 2014 and is excited to join the UNCW family after working as an administrative assistant in the office of a heating and cooling company. She is very active in the local theater community, and previously served as President of the Board of Directors for the theater company Big Dawg Productions. In her free time, she enjoys reading, writing, acting in and attending plays, and hanging out with her dog, Daisy.

This article has the following tags: Watson College of Education

Sweet Science Coffee near Courthouse rebrands as SIMONA Café

The Arlington location of Sweet Science Coffee in Lyon Village rang in the New Year with a new name, SIMONA Café, and more food and drink options.Despite the new offerings, “the coffee program is still a really good program,” says owner Jad Bouchebel, who remains a partner in the business. Sweet Science continues to operate under the original brand in D.C.’s ...

The Arlington location of Sweet Science Coffee in Lyon Village rang in the New Year with a new name, SIMONA Café, and more food and drink options.

Despite the new offerings, “the coffee program is still a really good program,” says owner Jad Bouchebel, who remains a partner in the business. Sweet Science continues to operate under the original brand in D.C.’s NoMA neighborhood.

The acclaimed Sweet Science Coffee opened the outpost at 2507 N. Franklin Road, near Courthouse, about two years ago, advertising some “all-day” offerings to differentiate the Arlington offshoot.

But Bouchebel says it took until last spring, with help from his associate Roberto “Tito” Peña, to get more lunch items on the menu and to put to use its ABC license for beer and wine. Last fall, the duo decided to rebrand, redecorate the coffee shop’s spartan interior and expand the menu and hours.

“We wanted to make it more of an all-day concept. That’s the reason we changed the name — to separate from the D.C. location,” said Bouchebel, an Alexandria resident who named the cafe after his daughter. “We don’t want to confuse people. We offer totally different offerings.”

Bouchebel, still a partner at Sweet Science as well as Clarendon nightlife spot Wilson Hardware, says the cafe never really closed, but SIMONA Café had a soft opening in late December and its grand opening on Friday, Jan. 20.

Now, Peña says, the café’s interior gives people “a cool place to hang out in the afternoon,” and enjoy lunch and dinner options, charcuterie and cheese boards, beer, wine and weekend mimosas.

Like the coffee menu, Peña says the wine list is one that “people can delve into without much knowledge.”

The food menu, meanwhile, keeps the kitchen staff at SIMONA busy.

“We bake our own bread for our breakfast sandwiches,” Bouchebel said. “Everything we do in house: from salsa, to toppings, to bread and to our pastries — we bake them every morning here.”

Peña says the coffee comes from Rare Bird Coffee Roasters in Falls Church, and his baristas aim “to provide really nice coffee that’s approachable.”

“We can get nerdy if people want, but the goal is to meet customers where they’re coming in,” he said.

For Peña and Bouchebel, the expanded hours and menu pay homage to the coffee shop’s history. The space used to be home to Java Shack, a community hub at one point owned by Commonwealth Joe, which closed the location in 2019.

“We still get a lot of clients who’d been coming for 20 years,” Bouchebel said. “Java Shack was a staple — a neighborhood cafe — so instead of just offering half-day hours, we kept it going whole-day for people looking for [that experience].”

Peña says he remembers going to Java Shack in the ’90s as a high school student.

“It was my first favorite coffee shop,” he said. “It’s kind of cool: the original owner, Dale, is now a regular for us. I talk to him every week… We have some regulars who’ve been coming for 20 years.”

Inside Iron Hill Brewery's 'pretty aggressive growth plan' with CEO Chris Westcott

Iron Hill Brewery has laid out “a pretty aggressive growth plan” for the coming years as the Wilmington company looks to ramp up its presence in existing markets while also expanding into new states, CEO Chris Westcott said.Part of Westcott’s strategy since stepping in as CEO last October has been an emphasis on growing the 20-location brand into addi...

Iron Hill Brewery has laid out “a pretty aggressive growth plan” for the coming years as the Wilmington company looks to ramp up its presence in existing markets while also expanding into new states, CEO Chris Westcott said.

Part of Westcott’s strategy since stepping in as CEO last October has been an emphasis on growing the 20-location brand into additional territories, positioning it to “become a bigger player” in the hospitality industry, he said. Northern Virginia, Maryland and Columbus, Ohio are top of mind.

The goal is to open about five new locations per year for the next five years, he added. The first couple would be full-service restaurants, while the following few would be the company’s more fast-casual TapHouse model that got its start last year in Exton.

Iron Hill Brewery is using “a hub and spoke model” to actualize that growth, Westcott said, meaning the brand plans to enter new territories by opening a full-service restaurant and then “sprinkle in” some of the smaller-version TapHouses in the surrounding area. The idea is to increase brand awareness in a new market with the full-size product before branching out. In already established markets, the brand can dive right in to rolling out new TapHouses.

For example, a few years ago Iron Hill Brewery opened a full-service outpost in Greenville, South Carolina. It’s now looking at several sites in Greenville, Spartanburg and up into Charlotte, North Carolina, for potential TapHouses because the original Greenville outpost “is tucked in close to those other communities,” Westcott said.

Iron Hill Brewery currently has a location under construction in Columbia, South Carolina, and a year after its opening would look to debut TapHouses “in other pocket areas of Columbia,” Westcott said. The same is true in Atlanta, where Iron Hill Brewery currently operates two locations.

The expansion model takes extra planning as the company grapples with ongoing labor shortages and supply chain issues, Westcott said. Items that used to arrive in 12 to 16 weeks now come in 40 to 50 weeks, meaning you have to think a year in advance, he said.

“That just gets costly because you have requirements to open in a certain time from the point where you sign your lease,” said Westcott, who was formerly CEO of restaurant chain Rosa Mexicano. “So it's more stressful, it's more expensive. Cost is out of control.”

Westcott also sees “plenty of room” to build additional TapHouses in Pennsylvania “without cannibalizing” Iron Hill Brewery’s existing full-service restaurants. The brand is similarly eyeing additional space in South Jersey, where Westcott noted liquor licenses can go for three times the cost in Pennsylvania — which is already known to be hefty versus other markets.

New locations will largely begin launching in 2023. While the Covid-19 omicron variant dealt another blow to the hospitality industry at the start of this year, Iron Hill Brewery decided to spend 2022 focusing on revamping its existing fleet, which includes 20 locations throughout Delaware, New Jersey, Pennsylvania, South Carolina and Georgia.

Special attention is being paid to refreshing Iron Hill Brewery outposts that are at least 15 years old, Westcott said. Many such locations have outdated layouts, including separated dining spaces that date back to former smoking and non-smoking sections.

Investments are ranging from $150,000 to $325,000 for improvements at existing locations, he added.

The Ardmore outpost is on the cheaper end of that scale, for example, while Lancaster is on the upper level because the brand looks to remove separation between dining areas, expand the bar, modernize design while moving away from the “older steakhouse-looking furnishings,” and revamp floor coverings.

Such investments will better bridge the older Iron Hill Brewery locations with the new forthcoming outposts, Westcott said.

As Iron Hill Brewery works to expand its reach, the company is also focusing on finding new ways to connect with customers.

One method is via an upcoming quarterly subscription program dubbed “The Craft Beer Society,” where members would have access to exclusive brews. Membership costs $40 per quarter and includes two 16-ounce cans of four beers.

Iron Hill looks to launch the program in time for Father’s Day.

Iron Hill Brewery tentatively scheduled to open in the BullStreet District next month

The thriving brewery scene continues expanding across the Midlands, with Iron Hill Brewery and Restaurant being the newest location scheduled to open soon in Columbia's historic downtown BullStreet District.The award-winning brewery, known for its signature beers and fan favorites, is headquartered in Exton, Pennsylvania, and the newest and the newest Columbia location will be the second in South Carolina; the other location is upstate in Greenville. According to Iron Hill Brewery CEO Chris Westc...

The thriving brewery scene continues expanding across the Midlands, with Iron Hill Brewery and Restaurant being the newest location scheduled to open soon in Columbia's historic downtown BullStreet District.

The award-winning brewery, known for its signature beers and fan favorites, is headquartered in Exton, Pennsylvania, and the newest and the newest Columbia location will be the second in South Carolina; the other location is upstate in Greenville. According to Iron Hill Brewery CEO Chris Westcott, the Columbia site expands the company's footprint in the southeast to 21 total breweries.

Construction of the new brewery and restaurant has been ongoing for a while. For those wondering when the new location will open, Westcott said they are shooting for sometime in June. He added that the location is actively hiring local talent, and a temporary office is set up for walk-in applicants and interviews.

In anticipation of the grand opening, the location is hiring servers, cooks, dishwashers and more. Interested individuals can attend Iron Hill’s job fair Saturday, May 20 between 9 a.m. until 3 p.m. at their training center located at 2421 Boyce Street or apply online, here.

"First and foremost, we are hiring local," said Wescott. "Our management team has been hired; they've been commuting up to Greenville for training, and they are all local residents of the area. Our staff will be local, and we'll bring in staff from our home restaurants for training and development, but we invest in our staff, and we help them understand our version of hospitality. And we think it will complement what people are looking for here."

The seeming explosion of breweries across the Midlands stems from the Stone Bill signed by then-Governor Nikki Haley June 2, 2014. The bill allowed production breweries to serve food, eradicating consumption restrictions that previously limited patrons to 48 ounces per customer. According to information gathered by Wikipedia, as of 2021, there are 123 breweries currently operating across the state.

Standing out in an area where numerous breweries are located is no easy fete; however, Westcott said that Iron Hill offers a comfortable and causal ambiance outside the city, allowing its customers to relax and enjoy all the area has to offer. The brewery and restaurant also offers an eclectic food menu and a plethora of beer choices. He added that the location will feature a special branded local beer called 'the hometown tap.'

"About a month ago, we launched one of the biggest initiatives in our company. We launched 20 new beers, and each one was brewed for each location and named for that particular location. So we are in the process right now formulating the recipe and formulating the name of what the Columbia beer will be," said Wescott. "We're really excited about that, we call it the hometown tap, and that will be a featured product here, and I'm sure everybody will dig it."

To learn more about Iron Hill Brewery and Restaurant or to apply for a job, visit ironhillbrewery.com. To watch a behind-the-scenes tour of the new location, click here.

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